
The Surprising Backlash Over Cracker Barrel’s New Logo
Is The Cracker Barrel Protest Silly Or Is The Cracker Barrel Protest Silly?
All over the news all over the country I see people are protesting the Cracker Barrel logo. Their stock prices are actually falling.
No, it's not a health emergency, not their policies, not their food, not even their political leanings.

The LOGO.
What In The Chicken Fried Steak Is Everyone So Upset About?
You'd think Cracker Barrel has been keeping a list of pedophiles hidden. Or maybe they are trying to ban/not ban fireworks.
No, they, the company that IS CRACKER BARREL made a business decision for THEIR company. You know, the company they own and run that you patronize.
Business Owners Make Decisions For Their Companies
It's not that bold of a statement, and deep down, you know this is true.
Townsquare Media decides everything from what our logos look like down to the mics we use and the van we drive. Do you know why?
TOWNSQUARE MEDIA OWNS US. Every single one of those thing belongs to them, and they pay me to forward their vision whether it's the songs on the air, the articles that we write or
THE LOGOS THAT WE USE
I Talked With An Associate At The Billings Cracker Barrel
This is the only Cracker Barrel I've ever tried and I loved it. Taylor and I went there quite a bit. I spoke with their associate, Brett, and he answered a couple of questions:
- Is business down in Billings? Brett says no
- Is the Billings Cracker Barrel getting pushback on the new logo? Brett told me they fielded a couple of calls yesterday (8/21/25), but that's about the extent of it.
- Has your Cracker Barrel been remodeled? No
As long is the food is the same, what in the world does all of this matter?
In Summary
Talk about babies. Don't whine to me about how you haven't had a decent chicken fried steak since Cracker Barrel "went all woke" with their LOGO.
Seriously, this is the stupidest protest I've heard about in a long time.
The only time I've seen a sillier one than this is when the 2 guys wrote on the back of their 30 rack boxes to bring back the X in Great Falls. What's the X? Exactly. Choose your battles wisely.
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