Movie tickets are expensive.  I know, I know.  Thank you, Captain Obvious.  That shouldn't be news to anyone who has looked at them recently.

AMC Theaters, which owns the theater in the Great Falls Marketplace, recently announced a new pricing system, called Sightline at AMC, set to take effect on Friday, February 10th.  While the new prices haven't been announced, here's what we do know, courtesy of a press release from AMC.

Note:  I want to emphasize that this is not an endorsement of AMC.  This is just me reporting on what they have anounced.


The new system works similarly to buying tickets for concerts, where a ticket's cost will change based on where the seat is located.  The three levels AMC announced are:

  • Value Sightline - Front row and ADA-compliant seats.  Cheaper than a normal ticket, but only available to members of the AMC Stubs program, at any level.
  • Preferred Sightline - Middle of the theater.  More expensive than a normal ticket, but if you are a member of the AMC Stubs A-List service tier, the extra fee will be waived.
  • Standard Sightline - Any seat that doesn't fall into the other two categories.  Normal ticket pricing.

There are additional conditions on this.  This is only for showings after 4p, and won't work with an already discounted price.

This is not likely to come to Montana for a while, but AMC says they hope to have it in place in al their locations by the end of the year.

I freely admit that even before COVID, I didn't go to the movies all that often.  I have been to the theater all of three times in the last decade, so this isn't going to impact me at all.  Will it change your movie-going habits, or like me, will you just wait until it comes to a streaming service near you?

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