Massive Surge: Almost 2 Million People Visited Cascade County Last Year

Obviously, my opinion is a bit biased, but I truly believe Great Falls is one of Montana's best-kept secrets.

But according to the latest tourism numbers, that secret appears to be getting out.

You will not believe what the recent numbers have to say.

Read Next: Great Falls Museum Named Tourism Destination Of The Year

Great Falls Montana Tourism Information

According to Great Falls, Montana tourism, spending generated from tourism has increased by 143% over pre-pandemic numbers.

In 2023, 43% of travelers were here for business, 29% for a weekend getaway or vacation, and another 27% for conferences, meetings, education, and sporting events.

You may want to sit down for this; believe it or not, the Great Falls travel industry saw 1.8 million overnight visitors in 2023.

Of those 1.8 million visitors they spent a whopping $355 million within Cascade County.

81% of spending was in restaurants, retail shops, fueling stations, grocery stores, and lodging properties.

Pre Pandemic Travel

According to Great Falls, Montana tourism the travel industry in and around Great Falls has not yet fully recovered from the pandemic.

But judging from the recent numbers, things are definitely rebounding nicely.

If you've made it to this point in the article and your grumbling to yourself, thinking about the resurgence of people visiting our community, just remember how much much money tourism brings in.

I think we can put up with a few visitors for that kind of revenue don't you?

If you'd like to learn more about the tourism industry in Great Falls, check out the local tourism office website,  www.VisitGreatFallsMontana.org/plan.

Related Reading: Montana Town With 16 Restaurants For Just 1000 People